The Department for Work and Pensions (DWP) has come under fire after it revealed the cost of the controversial Universal Credit advertising campaign in the Metro Free Newspaper. A junior DWP Minister revealed that the DWP had splashed out £225,458 on the campaign which ran over nine-weeks online and in print. It was revealed in May, that the Department for
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It has emerged that the Department for Work and Pensions (DWP) plan to start a covert campaign to tackle “misinformation” about Universal Credit. A memo first revealed by the Guardian, talks of an unbranded wraparound advert on the Metro Newspaper and a BBC Two documentary they helped make. It is a propaganda campaign North Korea would be proud of due
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I recently wrote about the Department for Work and Pensions (DWP) collaborating with Channel 4’s popular program Gogglebox. In an exclusive I can now reveal that this single two minute advert cost us the taxpayer a staggering £315,000. The DWP are being accused of wasting taxpayer cash as it has emerged they paid the production company of the popular Channel
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Channel 4 have come under fierce criticism after it’s popular program Gogglebox, aired a segment that had been planned in conjunction with the Department for Work and Pensions (DWP). Viewers were shown the show’s participants reacting to a DWP advert on Workplace Pensions but as it was planned can we trust it wasn’t also scripted? Gogglebox is a show on
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