Tag Archives: Gogglebox

DWP Blows £225k on Universal Credit Propaganda

The Department for Work and Pensions (DWP) has come under fire after it revealed the cost of the controversial Universal Credit advertising campaign in the Metro Free Newspaper. A junior DWP Minister revealed that the DWP had splashed out £225,458 on the campaign which ran over nine-weeks online and in print. It was revealed in May, that the Department for

Read more

DWP Planning Covert Ad Campaign with Metro & BBC

DWP, BBC and Metro Logos

It has emerged that the Department for Work and Pensions (DWP) plan to start a covert campaign to tackle “misinformation” about Universal Credit. A memo first revealed by the Guardian, talks of an unbranded wraparound advert on the Metro Newspaper and a BBC Two documentary they helped make. It is a propaganda campaign North Korea would be proud of due

Read more

DWP Paid £315,000 For Single Gogglebox Advert

Gogglebox & DWP logos

I recently wrote about the Department for Work and Pensions (DWP) collaborating with Channel 4’s popular program Gogglebox. In an exclusive I can now reveal that this single two minute advert cost us the taxpayer a staggering £315,000. The DWP are being accused of wasting taxpayer cash as it has emerged they paid the production company of the popular Channel

Read more

Gogglebox pushes DWP Propaganda in Planned Broadcast

Gogglebox & DWP logos

Channel 4 have come under fierce criticism after it’s popular program Gogglebox, aired a segment that had been planned in conjunction with the Department for Work and Pensions (DWP). Viewers were shown the show’s participants reacting to a DWP advert on Workplace Pensions but as it was planned can we trust it wasn’t also scripted? Gogglebox is a show on

Read more