The Department for Work and Pension (DWP) is using lies in social media ads to promote Universal Credit
This fact alone is irresponsible because every working-age benefit claimant will eventually be transferred to Universal Credit anyway, so what’s the benefit of advertising it?
Claimants have the option to voluntarily switch to Universal Credit from their current benefits. Why would the Department want this? Because if claimants do this then they will not have transitional protection, meaning they may receive less on Universal Credit than they did previously.
This as opposed to if they were part of the migration next year in which all Employment Support Allowance (ESA), Job Seeker Allowance (JSA), Income Support, Tax Credits, and Housing Benefit claimants will be moved to Universal Credit (UC) and will receive an additional amount to ensure they don’t receive less money than before.
Aside from that, the content of these ads is so incredibly disingenuous and while I have a couple of times tried to share these adds and comment on the lies, it’s a big undertaking. So I have designed some Universal Credit ads to try and help elaborate on the some of the comments within these ads.
Feel free to share these to help combat the mistruths being promoted by the DWP.
Let me know if you use them or have any ideas for others!
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